题目：Incidence and Welfare Effects of a Tax on Advertising in Two-Sided Markets

报告人：史册    助理教授   香港中文大学经济系

主持人：朱希伟  教授   浙江大学经济学院

时间：2017年4月20日（周四）   15:30-17:00

地点：浙江大学玉泉校区经济学院418室

摘要: A number of European countries and US states have imposed/considered to impose a tax on advertising in media industries, often based on the justi cation that consumers view advertising as a (net) nuisance. Using a model of two-sided media markets, we show in this paper that, for mixed-fi nanced media platforms, taxation of advertising hurts all of the platform, advertisers, and ad-hating consumers. The results hold generally for a two-sided monopoly and for symmetric oligopolistic consumer markets with differentiated products. When a platform is (endogenously) solely ad- financed, taxation of advertising may benefit consumers while still hurting advertisers and the platform.

CRPE秘书处

2017-4-17